Digital marketing, also called online marketing, leverages AI-driven technologies to advertise brands and engage potential customers through digital channels. Modern strategies use search engines, websites, social media platforms, email, mobile apps, text messaging, and web-based advertising, all enhanced by artificial intelligence. AI enables hyper-personalized campaigns, real-time analytics, automated content creation, chatbots, predictive targeting, and seamless customer engagement, making digital marketing smarter and more effective than ever.